This one-day conference in central London provides senior executives with the essential tools they need to drive business forward in the digital age. Compelling case studies, interactive discussion sessions and insights from industry leaders will ensure that attendees gain the latest techniques in driving economic growth.

LISTENING AS A CORNERSTONE TO INNOVATION IN THE DIGITAL WORLD

Panel Discussion

• Listening, monitoring and measuring metrics from social input
• Learning how to exceed customers’ expectations in the new environment
• Sourcing and testing new product ideas through social engagement
• Successfully integrating multiple channels and multiple experiences

Me, James McClure, General Manager UK & Ireland from Airbnb and Heather Smith, UK Marketing Director from Aviva